The Relation Between SEO and CRO

Search Engine Optimization (SEO) has been around for many years, so that you probably have heard of it. Basically, SEO is everything that you do in order to make your website listed higher up on the Internet search engines, such as Google, Yahoo, etc. Naturally, the higher your website is listed on the search result page for the terms related to products or services that you are providing, the more traffic your website will get, and you will likely to get more customers to make money online.

You don’t have to spend a lot of time to look for SEO companies that are offering SEO services. You can even do the SEO by yourself. So the fact is that people are spending either time, or money for SEO, in order to increase traffic to their website.

However, SEO only increase the traffic to the website, and to increase sales, you still have to do another thing called Conversion Rate Optimization (CRO).

CRO is all the things that you do in order to get the visitors of your website to take action, and become your customer. Most webmasters are only aiming to get as much traffic as possible for their websites, without thinking about how to increase the conversion rate of the websites. Of course, SEO is a great way to get traffic, but we need to combine SEO with CRO in order to get the maximum results.

The question is how to increase the conversion rate?

Here’s one example. If your target is to get people to contact you, the best method to increase conversion rate is to provide the visitors with something valuable for free. Of course, to get the free contents, the visitors must give their name, email address, and other details to you. This method of course, will increase the conversion.

Generally, people are looking for information when they search online using the Internet search engines. People who are searching for the keywords related to your website on Google or other search engines, and arrive at your website, are people who are genuinely interested to what you are providing. If you provide more free information about the things that they are originally searched for before they arrive at your website, they will be more motivated to give you their email addresses.

After you have a steady traffic coming to your website, you need to know how much of the visitors are actually contacting you. Then, you need to keep working to increase the conversion rate, because CRO will make your SEO more effective.